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Social Media Management
BeAnEverydayHero TIKTOK GROWTH
PROJECT DETAILS
PLATFORMS
- TikTok
PROJECT SCOPE
- Start from 0 and grow an audience of lifeguards
- Monetize that audience with merch
- Create content that appeals to a younger generation of social media users
THE STORY
In 2016, Craig Sears was facing a lifeguard shortage within his pool management company. After researching heroism, he came up with BeAnEverydayHero as a slogan for recruitment efforts.
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While this slogan resonated well with lifeguard candidates and assisted with the overall solution to Craig's difficulty during the nationwide lifeguard shortage, he wasn't finished.
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In 2023 Craig brought in Aidan and the team at NoiselessMarketing to help differentiate BeAnEverydayHero as an independent brand with its very own mission, content, and merchandise.
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With NoiselessMarketing's expertise in optimizing content for exposure, BeAnEverydayHero grew significantly in a short amount of time. Along with this growth of social media presence also came sales of their merchandise which NoiselessMarketing helped design and manage as well.
VIEWS
WITH OUR CONSTANT REFLECTION AND OPTIMIZATION OF VIDEO CONTENT, BeAnEverydayHero's TIKTOK SECURED OVER 1,000,000 VIEWS IN ONLY 2 MONTHS!
CONTENT INTERACTION
WITH A HIGH VIEW COUNT, THE BEST OUTCOME IS A HIGH ENGAGEMENT RATE AS WELL. WITH OUR VIRALITY-FOCUSED CONTENT, WE GATHERED OVER 220,000 INTERACTIONS WHICH IS OVER A 20% ENGAGEMENT RATE!
FOLLOWERS
STARTING FROM 0 FOLLOWERS, WE GREW BeAnEverydayHero's TIKTOK TO OVER 3,000 FOLLOWERS IN 60 DAYS. THAT'S NEARLY 50 FOLLOWERS EVERY DAY FOR 2 MONTHS.
